Privacy and Cookie Policy

Introduction

Your privacy matters to us. We want to make sure you understand what we are doing to make sure your data is safe and secure. This privacy policy should help you understand what data we collect and why we collect it. We also want to make it clear how we store your data.

This privacy policy refers to the entirety of The Cinema History Blog (CinemaHistory.co.uk). We use cookies for two reasons.

  • One, we use analytics software to ensure that the services are running correctly and to make sure you have the best onsite experience possible.
  • Two, we use cookies for our affiliate schemes, so that we can earn commission on sales when you use our partner services.

We encourage you read through the privacy policy and contact us if you have any queries.

What information do we collect?

  • We use analytics to collect data on how our website is used. This included such things as what websites you were on before you came to our site, how much time is spent on the site, and where the site was exited. This does not give us names or IP. This is done using tracking cookies.
  • We use affiliate links throughout the website. When the link is clicked, it adds a tracking cookie to your browser for up to 30 days. If you purchase from the website, we get a commission on that sale. We do not receive your personally information, but we are told when there is a sale.

How do we use personal information?

  • We use Google Analytics to track website performance. We use this data to improve the website and ensure the our users have the best experience on the website.
  • We do not store any identifying personal data. We do not collect email addresses and we do not use any accounts on the website.
  • Any data sent through our contact form is permanently deleted as soon as it has been replied to. We aim to reply to all emails in 48 hours.

 When do we share personal data?

  • We will share your personal information with organizations or individuals where we need to meet any legal or governmental request.
  • Prevent or address fraud, security or technical issues.

Where do we store and process personal data?

  • Your analytics data is stored via the services we use. We use the free version of Monster Insights, Pinterest Analytics, the free version of Google Analytics. We are confident and have been assured that these meet GDPR guidelines.
  • Our email service is provided by Google. This is password protected. This is replied to via Outlook, which is also password protected. The emails will be deleted once answers.

Cookies

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping baskets, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers

Google analytics uses the following cookies on our website

__utma Cookie
A persistent cookie – remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.

__utmb Cookie & __utmc Cookie
These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user.

Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired.

This is a standard ‘grace period’ in web analytics. Ominture and WebTrends among many others follow the same procedure.

  __utmz Cookie
Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the   __utmz Cookie also registers, what keyword generated the visit plus geolocation data.

This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.

__utmv Cookie
Google __utmv Cookie lasts “forever”. It is a persistent cookie. It is used for segmentation, data experimentation and  the __utmv works hand in hand with the   __utmz cookie to improve cookie targeting capabilities.

As said before, we do use affiliate links on our websites. When you click on an affiliate link, a cookie will track if you buy from that website. We do not store any of this information on our servers. All information is tracked by the store website, and Awin/Amazon Associates (affiliate provider). CinemaHistory.co.uk is not responsible for how any third party websites handles your data.